Last week, it is reported that ETNews claims that Samsung is developing a hybrid Quantum-Dots OLED technology for its future TVs.
Today Yonhap News reports that Samsung Visual Display Business VP, Han Jong-hee, denies this story, saying that Samsung sticks to its two-track strategy for the high-end TV market, developing both QLED (quantum-dots enhanced LED LCDs) and Micro-LED TVs. Han further says that Samsung will start selling its Wall Micro-LED TV in August 2018.
Samsung is looking for a new premium TV technology as its QLED TVs failed to keep up with LGD’s OLED TVs, and has seen its premium TV market share fall from 57% in 2015 to 20% in 2016 (LG, meanwhile, managed to increase its market share from 17.5% in 2015 to 43% in 2016).
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